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PROPOSAL

UK TOP-UP ONLINE FAIR 2023

TABLE OF CONTENT

1. Situational Analysis

2. Event's goals & objectives

3. Target Audience

4. Benefits of joining event for University representatives

5. Anticipated activities

6. Timeline & Joining cost

1. Situational analysis

When the world’s economy is changing rapidly, along with the career trends have also shifted to technology-driven jobs with more than 75% of companies looking to adopt technologies such as big data, cloud computing and AI in the next five years & the analytical thinking is considered a core skill by more companies than any other skills and constitutes, on average, 9% of the core skills reported by companies (World Economics Forum report, 2023), more and more students have desire to pursue a new and more specialized field of study to catch up with the trend of the labor market. 

Especially for students in their 2nd and 3rd year, after experiencing the Vietnamese educational system, they realize that studying in Vietnam is not suitable enough to equip them with the suitable knowledge and skills to respond to the rapid changes of the labor market. As a result, they wish to continue their studies in the countries that possess advanced educational institutions, including the UK, to upgrade their analytical thinking ability & build their career path in a more suitable direction.

This is also the need of Foreign Trade University students in general and School of Economics & International Business in specific. Therefore, in order to provide students with the most official source of information about Top-up

One of the most ideal programs for 2nd & 3rd year students to explore new experiences & gain more knowledge before officially graduating from universities, Du hoc INDEC will cooperate with School of Economics & International Business, Foreign Trade University to organize a series of events, both in the offline & online format to introduce about Top-up program & its benefits for students.

2. Event's goals 

- Provide students with the most official source of information about Top-up programs.

- Keep students stay up-to-date with the latest information about the universities, tuition fees, scholarship policies & study curriculum for Top-up courses. 

 

3. Target Audience

- 2nd & 3rd year students currently studying in prestigious universities in Vietnam who are looking for studying aboard opportunities, including:

  • 60% students from the School of Economics & International Business - The largest and oldest school in Foreign Trade University. The students here account for 50% of all Foreign Trade University students. They also possess IELTS & the highest scores for university entrance exam.
  • 20% students from other faculties in Foreign Trade University 
  • 20% students from other prestigious universities in Vietnam

- Students who want to pursue a new or more specialized field of study that is not available in Vietnam.
- Students who wish to find new opportunities to learn, broaden their experience & increase employability before officially graduating from universities.

4. Benefits of joining event for University representatives

Northampton (1)
01/ In terms of event scale:
  • Increase the Universities' brand reputation among 2nd & 3rd year students in Foreign Trade University via official social media platforms & online campaigns.
  • Reach out to more than 4,000 students from the School of Economics & International Business, Foreign Trade University who are oriented and determined to study in the UK.
 02/ In terms of event communication:
  • The UK Top-up Fair event is co-organized by INDEC and the School of Economics & International Business. Therefore, the event will be communicated on INDEC's social media platforms & is sponsored by the School of Economics & International Business in terms of event communication.
 03/ In terms of students' potential: 
  • Students from the School of Economics & International Business have always been receiving the highest entrance scores every year. In recent years, a large number of students have been recruited based on their IELTS and graduation subjects' scores.
  • The results of the annual survey showed that 40% of the School of Economics & International Business students are interested in studying abroad, especially studying in the UK. 
 

5. Anticipated activities

Series of activities

Offline event: Diverse perspectives about studying in the UK: From studying Top-up to Master 

In order for students to know more about the journey from studying Top-up to Master, Du hoc INDEC will cooperate with the School of Economics & International Business to organize an offline event: Diverse perspectives about studying in the UK: From studying Top-up to Master 

Not only can students have a chance to learn more about Top-up & Master programs but they also can visit the universities' campuses right in Vietnam through VR (Virtual Reality) devices. This will be a valuable experience for them to discover more vividly about UK universities. 

Online event: UK Top-up Online Fair
After the offline event at Foreign Trade University, the UK Top-up Fair will be organized online via Zoom platform by Du hoc INDEC and the School of Economics & International Business. The main purposes of the UK Top-up Online Fair are:
  • Reaching out to students who have a specific school choice in mind for studying Top-up and seek more in-depth information by meeting with the university representatives
  • Providing students with an objective source of information to evaluate the options and make the most appropriate decision regarding Top-up programs & universities.
In-depth blog about Top-up

Du hoc INDEC creates a brand new blog that provides official and in-depth information about Top-up programs such as universities, tuition fees, scholarship policies & entry requirements, as well as student experiences during the time when they study Top-up in the UK. 

6. Timeline & Joining Cost

Timeline

Activities  Format Anticipated Time
Offline event:

  • Topic: Diverse perspectives about studying in the UK: From studying Top-up to Master 
  • Add-on activities: Visit universities' campuses via VR (Virtual Reality) devices
  • Speaker: INDEC's Alumni & University's representatives

Offline seminar with FTU students

June 9, 2023

(9:30am - 11:30am)

Online event:

  • Topic: UK Top-up Online Fair

1-1 consultation

June 24, 2023

(3pm - 5pm)

 

Joining fee

Online Fair  Both Online Fair & Offline event

350 GBP/booth (Deadline to confirm: June 10th)

450 GBP/booth (Deadline to confirm: May 31st)

400 GBP/booth (Deadline to confirm: June 15th)

500 GBP/booth (Deadline to confirm: June 2nd)

How to register

The attendence of our prestigious and valued partners is definitely the outstanding point for the UK Top-up Online Fair 2023. Therefore, we are honored to send this invitation to the UK university representatives. We hope that you will be able to participate in our events taking place in June, 2023

Thanks for supporting

If you have any further question or discussions, contact us:

Organizing Committee

  • Hiep Nguyen: partnership@indec.vn

INDEC Representative

  • Nguyen Manh Cuong: cuong.nguyen@indec.vn
  • Duong Hang My: my.duong@indec.vn